While the site caters for a worldwide audience, with links for titles to be purchased at Amazon.com, the Online Store (coming in the first quarter of 2011) will sell solely to the New Zealand marketplace.

The website is run by New Zealander Ellie Whyte, a long-time fan of Christian fiction.

Soul Inspirationz is a new face for an old favourite. The website may be new in 2011, but has been around in two other formats for 13 years prior to that.

First published as "Ellie's World of Christian Fiction" from 1998-2002, the website highlighted a few well-known authors of Christian Fiction and the titles they had published. Free website space at Geocities allowed for the possibility of this website to exist.

As popularity grew, the website was rebranded as "The Christian Fiction Site" in 2002 and joined the Dancing Word Writer's Network. Regular monthly updates of new releases into the Christian fiction market were highlighted and book reviews were showcased.

In early 2007, due to other commitments, the regular updates ceased, and the website remained as it stood. Other websites of interest and the rise of blogs and Facebook saw others filling the need for regular new release announcements and book reviews. Many of these surpassed the quality of what The Christian Fiction Site had been doing so there had been no need to renew this format.

So today, Soul Inspirationz has been established with two-fold focus:
Author Pages -- to highlight the publications of Christian novelists over the years while showcasing their newest offerings, with links for purchasing at Amazon.com
Online Store -- for the benefit of the New Zealand public to buy Christian novels from the Soul Inspirationz store, and have them delivered to their door.